Win-back campaigns

Win back lapsed guests and recover the profit you are missing.

Dineology finds regulars you have not seen in a while and sends a text or email automatically. You see which messages turned into reservations.

  • Automatic 60 and 90 day flows
  • Bonus points instead of blanket discounts
  • Results per campaign
AutomationsSample flows
First reservation bookedGuest profile created, consent recorded
Day after the visitThank-you text with a review link
60 days quietWin-back text with bonus points
Birthday weekBirthday email with an invitation
One visit from a rewardNudge to book this week

See it with your own guest list

No credit card. We reply within one business day.

Why owners look for this

Regulars drift away quietly

Nobody tells you a guest stopped coming.

Manual lists never get sent

Pulling a list every month is the first task to slip.

Discounts for everyone cut margin

Targeting only lapsed guests keeps offers where they matter.

Know who is slipping away

Build the segment once and let Dineology keep it current.

Lapsed-guest segments

Guests who visited often but have not returned in 60 or 90 days.

Automatic win-back

A text or email goes out without you remembering to send it.

Points instead of discounts

Offer bonus points, which bring guests back without cutting prices. Early access.

Stops when they return

Guests who come back leave the flow.

Results

See who booked after each message.

Segment builderSample data
Visited 5+ timesNot seen in 60 daysCan receive SMS
214Matching guests
188Can receive SMS
171Can receive email
Save segmentCreate campaign

How it works

Choose the lapse window

60 days for regulars, 90 for everyone else.

Write the message

Keep it short and personal.

Turn it on

It runs every day from here.

Questions

Who counts as lapsed?

You decide. A common starting point is guests who visited several times and have not returned in 60 days.

What should the message say?

Keep it short, warm and specific. Many restaurants offer a small reward for the next visit instead of a discount.

How do I know it worked?

The campaign shows how many guests booked after receiving it.

Do guests have to opt in?

Yes. Only guests with recorded consent receive texts.

Bring your regulars back.

Book a demo and we will find your lapsed regulars together.