The restaurant profit platform

Make more profit from every guest and every ingredient.

Dineology helps independent restaurants bring guests back and stop paying for food they throw away. Add the modules you need, one at a time.

  • Modules, not a forced bundle
  • Works next to your POS
  • No per-cover fees
Profit view, this monthSample data
$2,140Booked after win-back campaign
$1,260Waste logged (estimate)
41Items counted by photo
GuestsRevenue
KitchenMargin
Hi Dani, we have missed you. Here are 500 bonus points toward your next dinner.Win-back text, sample
Roma tomatoes: 13.6 to 15.1 lb
94% confidence. Confirm?Photo count, sample

Profit leaks on both sides of the pass.

Most restaurants lose money in the dining room and the kitchen, and the two are rarely measured together.

Front of house

Regulars drift away unnoticed

Nobody flags the guest who stopped coming, so nobody follows up.

Guest knowledge lives in people's heads

The server who knows the allergy and the favorite booth works Tuesday, not Friday.

Marketing is a guess

Without segments and results you cannot tell which message filled a table.

Back of house

Counts take too long

Clipboards and spreadsheets mean inventory gets counted less often than it should.

Waste goes unmeasured

If nobody logs what gets thrown out, nobody can bring it down.

Prep is a guess

How much to prep depends on who is on shift, not on what tomorrow looks like.

Two ways to put profit back, one platform

Start with the module that fixes your biggest leak. Each module is priced on its own, and they share one set of numbers.

Guests: bring them back

Kitchen: keep the margin

Count with a photo, then confirm.

Calibrate each product once with photos of full, half and nearly empty containers. After that, a photo during your count gives an estimated quantity range and a confidence score. You confirm or correct it, so you stay in control.

  • Built for the containers you actually use
  • Compare against your previous count
  • Waste logging works the same way
See photo inventory
Count: walk-in, shelf 2
Photo: Roma tomatoes
13.6 to 15.1 lbEstimated quantity
94%Confidence
Previous count 18.2 lb. Estimated cost $2.14 per lb.
ConfirmCorrect
Sample data. You confirm every count.

Bring regulars back with the right message.

Build a segment from visit counts, last visit, tags and birthdays. See how many guests match, and how many can receive a text or email, before you send anything.

Regulars we have not seen in 60 days

Send a win-back text with bonus points.

Birthdays this month

Invite them in with an email or text.

See campaigns
Segment builderSample data
Visited 5+ timesNot seen in 60 daysCan receive SMS
214Matching guests
188Can receive SMS
171Can receive email
Save segmentCreate campaign
Campaign resultsSample campaign
Tuesday win-back, lapsed regulars
Sent412
Opened83
Booked21
$2,140Estimated revenue
5.1%Booked of sent

What is one more visit worth?

Move the sliders to match your restaurant. This is arithmetic for you to check, not a forecast.

Extra visits per month

75

Extra monthly revenue

$4,500

That is 45x the $99 monthly price of the Starter guest plan. Not every extra visit is profit, and results depend on your guests, your offers and how you follow up.

What is waste costing you?

Waste is usually higher than owners expect and lower than they fear. Try your own numbers.

Yearly cost of waste at these numbers

$24,960

Yearly savings if you cut it

$4,992

Your real waste share is unknown until you measure it. Log waste for a couple of weeks, then use your own number.

Pick modules, pay for what you use

Prices are per location per month.

Guests

$99 and up

Reservations and guest CRM from $99. Growth and Pro add automation and multi-location tools.

Photo inventory Beta

Beta pricing

Founding-restaurant pricing for the first group. Ask us.

Photo waste Beta

Beta pricing

Founding-restaurant pricing for the first group. Ask us.

Prep targets Roadmap

Waitlist

Join the waitlist and help shape it.

See pricing in detail

Questions owners ask first

What is the Restaurant Profit Platform?

Dineology is a set of modules that help independent restaurants earn more from each guest and lose less on each ingredient. Guest modules cover reservations, a guest CRM, loyalty and campaigns. Kitchen modules cover photo inventory, photo waste tracking and, later, prep targets.

Do I have to buy everything?

No. Modules are priced separately, so you can start with the one that fixes your biggest leak and add others later.

How does photo inventory work?

You calibrate each product once with photos of full, half and nearly empty containers. During a count you photograph the shelf, Dineology estimates the quantity as a range with a confidence score, and you confirm or correct it.

Are photo inventory and waste tracking available now?

They are in beta with a small group of restaurants. Book a demo to join the next group.

Do I have to replace my POS?

No. Dineology runs next to the POS you already use.

Who owns the guest data?

Your restaurant does. You can export your guest list whenever you want. Guests never need an app.

Put more profit on every table and every plate.

Book a 20-minute demo. We will show you the modules that fit your restaurant, using your own numbers.